Whey protein is changing the economics of the dairy industry in the USA.

In the United States, there is a significant shift in the structure of the dairy industry. A product that was previously considered a by-product of cheese production — whey protein — has turned into a highly sought-after commodity. Consumer interest in this component is fueled by current dietary guidelines and the popularity of social media trends.

To meet the emerging demand, dairy industry representatives have channeled multi-billion dollar investments into expanding production capacities. At present, the profitability of whey has become so significant that this factor has a direct impact on the decisions of cheese-making enterprises regarding production volumes and strategies. Such a transformation is significantly changing the state of affairs in the American dairy market.