Large strawberry producer in California ceases operations

California strawberry producer SoCal Berry Growers, a supplier to berry giant Driscoll’s, has sent an official notification to Oxnard City Council member Bert Perello and other city council representatives. The letter states that the enterprise intends to completely wind down its operations at six locations situated in Ventura County.

The study mentioned in the article notes an increase in costs in the region caused by regulations in effect in California. As an example, it cites the rising cost of irrigation water and labor. According to the data provided, irrigation water has increased in price from $22.10 per acre-foot in 2007 to $88.83 in 2025. Labor expenses have grown from $13 per hour in 2020 to $25.16 in 2025.

Previously, SoCal Berry Growers contested the unionization process, accusing United Farm Workers of misconduct. However, in August, the California Agricultural Labor Relations Board ruled that the election was held without violations and recognized the legality of the union's formation.