In July, the demand for fertilizer in India increased amid the intensification of the sowing campaign.

According to sales data, 41.09 million tons of fertilizer were sold in the first half of July against a monthly planned demand of 74.28 million tons. Subsidized urea remains the most consumed product: it accounted for 25.86 million tons, which is nearly two-thirds of the total sales volume. Other figures were distributed as follows: 5.74 million tons of diammonium phosphate (DAP) were sold, 1.07 million tons of muriate of potash (MoP), and 8.42 million tons of complex fertilizers.

The rise in demand is directly linked to the recovery in the sowing pace of major crops. By the end of July, the deficit in sown area for rice had narrowed to 2%, for cotton to 2%, and for maize to 7%. Nationally, the lag compared to last year's figures has decreased to less than 3%. Agricultural scientist S. K. Singh noted that the increased activity of farmers in July, supported by forecasts of normal or above-normal rainfall, suggests a further increase in demand for fertilizer in August.

The Ministry of Agriculture has already published demand forecasts for August: a requirement of 38.01 million tons of urea, 9.81 million tons of DAP, 3.27 million tons of MoP, and 15.27 million tons of complex fertilizers is expected.

Despite the positive dynamics in July, the results for the first quarter (April–June) were lower than last year's. Total sales of the four main types of fertilizers fell by 5% — to 115 million tons compared to 121.19 million tons a year earlier. The decline in sales during this period was caused by a combination of two factors: government measures to curb excessive procurement, including linking fertilizer distribution to Agristack data in a number of states, and a weak monsoon in June, when rainfall levels were 35% below normal.