Bayer is launching a strategy to bring 10 innovative products to market over the next decade.

As part of a new strategy, Bayer is actively implementing developments in seed production and plant protection. Commercialized innovations include the insecticide Plenexos™ and the Preceon™ Smart Corn system. The latter is a digital platform for growing short-stature corn, which is already being used in Mexico, Italy, Spain, and the USA, and will be launched in Argentina this year. The system is integrated with the FieldView™ digital tool and is expected to reach a market share of 26 million acres by 2035.

For the soybean segment, the company announced the launch of Vyconic™ 1 in the USA and Canada next year, as well as the introduction of Intacta 5+™1 in Brazil by the 2027/2028 season. Vyconic™ is positioned as the industry's first soybean trait stack with resistance to five herbicides. Furthermore, by the end of the decade, Bayer plans to bring to market a fourth-generation corn rootworm protection product and the herbicide Icafolin, with an expected sales potential of 750 million euros by the mid-2030s.

The company's technological process is based on the use of artificial intelligence. The CropKey platform allows for the creation of plant protection molecules, taking into account safety and efficacy criteria, while the AI breeding system accelerates the hybrid development cycle by three times. Every year, Bayer introduces 400 to 500 new cultivars and hybrids to the market, actively applying genome editing methods to improve plant architecture, for example, to increase the resistance of high-yield soybean cultivars.

In addition to major crops, the company is expanding its presence in the biofuel segment by developing camelina, winter rapeseed, and CoverCress™, and plans to start selling hybrid wheat by the early 2030s. These initiatives are part of a five-year development strategy aimed at increasing business profitability, reducing costs, and achieving free cash flow targets of more than 3 billion euros by 2029.