A special rapeseed field for tourists was opened in Temora
Previously, local authorities had to install warning signs and urge citizens not to trespass on private property. Now, a special plot has been set aside for safe visits, where visitors can walk among the flowers, ask questions and take pictures. In the current growing season, flowering started earlier than usual, which attracted many guests from Sydney, Canberra and other places.
The initiative is being implemented for the second year already. Temora's joint tourism campaign with neighboring Coolamon and Junee shires has contributed to revenue growth in the region. In September of last year, tourism revenue increased by approximately 20 percent compared to the previous year, reaching 4.6 million dollars. Local entrepreneurs note a significant influx of visitors during the six-week canola flowering period.
The organizers emphasize the educational value of the project. According to representatives of the agronomy sector, many city dwellers do not fully understand the origin of food and the role of farmers in its production. The public field allows to clearly demonstrate agriculture from the inside. At the same time, farmers continue to assess the prospects of the future harvest with caution, reminding about the risks associated with weather conditions, such as sudden frosts or a lack of precipitation.