Topic · 67 articles
Farm economics and markets: crop production costs and profitability, production planning, pricing and sales, government support and industry regulation, analysis of market trends.
4 min read For students
Marketing is becoming a key tool for agricultural producers, allowing them to transform production according to real market needs. The article reveals the principles and objectives of marketing activities necessary for successful sales and the growth of profitability of an agricultural enterprise
4 min read For students
The profitability of an agricultural enterprise directly depends on the choice of a sales model. The article examines marketing strategies and types of market environment that determine the success of agribusiness
3 min read For students
For the successful promotion of agricultural products, enterprises need a complex of marketing communications. The article reveals the essence of six key influence tools that allow building a dialogue with the buyer and distinguishing a product in the market
5 min read For students
To ensure the return on investment in promotion, an agricultural enterprise needs a systematic evaluation of marketing efforts. The article examines key metrics, methods of market share analysis, and principles of marketing budget formation
11 min read For students
The article reveals the fundamentals of agribusiness strategic management, describing five fundamental planning principles and key methods for calculating indicators for the effective development of crop production and livestock
8 min read For students
The article examines the role of planning in a market economy and the significance of a business plan as a tool for attracting investment. You will learn for what purposes this document is prepared and why its presence is a mandatory condition for obtaining a loan
